Galveston Isle: Tourism marketing in SL
Galveston Isle: Tourism marketing in SL: In a joint venture between Galveston.com and the Galveston Island Convention and Visitors Bureau, sometime in May 2007, Galveston Isle will officially open in SL. This is one of the first virtual tourism cross-overs within SL (the others being Dublin, Amsterdam and new Paris to a certain degree), although this venture is the first initiative directly aimed at tourism marketing.
Galveston Isle will feature re-creations of many real world landmarks and places, with the overall objectives of increasing awareness and ultimately real world visitors.
One of the first completed elements is the Galveston Welcome Centre. This building will be used as an information hub with podcasts and video available to view and download from inside.
Currently under development is the East End historic district and according to Link Pippen, (the guy in charge of the Isle) this area should be ready by the end of February. Another feature of Galveston Isle will be the ability to rent out virtual real estate – so get in early to secure the best view.
Another part of the Isle currently being worked on is the harbour with the Tall Ship Elissa and also the Grand 1894 Opera House. Multimedia interaction is being planned for this as well.
Virtual tourism as a ‘sweet-spot’ application for SL due mainly by the ability to create life-like replicas of real world buildings and places and shows the weaknesses of standard websites as a marketing tool. Clearly this will be a growth area within SL, so it will be interesting to see how different organisations decide to integrate SL into their real world marketing strategies.
One thing’s for sure, I’d never heard of Galveston before today. I do now.
More information can be found here.
Related posts: The 7 point plan for SL marketing strategies