Amorepacific leads the Korean wave

Luxury Brands

With access to Second Life for Koreans only recently officially opened, we’re now starting to see the first few companies from this country create presences.

One of the first is AMOREPACIFIC, a cosmetics company. The project is due for launch tomorrow (Jan 31st) and will feature five brands: Laneige, Mise En Sc?ɬ®ne, Hera, Sulwhasoo, and AMOREPACIFIC.

It’s an ambitious venue with a lot going on. The Company hall charts the history of the company, starting from scratch soon after Korean independence and rising to become the global company it is today. In the Laneige hall you can have a high class make-up simulation experience and view promotional videos starring Korean celebrities. The Mise En Sc?ɬ®ne hall offers total hair care in the virtual hair salon, and you can watch short Indie films in the cinema. Visitors will also receive presents containing make-up, accessories, skin and hair from each brand.

The developer, ACID CREDBIZ from Korea points out that:

  • The Second Life service officially opened in South Korea on January 25th.
  • Korea is often described as the most wired country in the world, and it has the most advanced online gaming culture in the world.
  • UGC (user generated content)and general Web 2.0 participation is very well established, with half of internet users reporting that they have experience making UGC.
  • Over 40% of South Koreans already have their own avatar on the SNS website Cyworld.