Video: Why Kids Play Minecraft

Generating revenues of almost $240m in 2012, Minecraft is the juggernaut of the virtual worlds sector. The key to its success? – User Generated Content. It’s long been known that giving users the ability to create content is a powerful stimulant for both usage and virality.

Although the forecasted average user age for Minecraft users is late teens, it’s interesting that the UGC factor resonates just as much with younger users as it does older ones. The video below demonstrates this well. Check it out.

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