Virtual Worlds BusinessCast 11: IBM

Virtual World strategy

In the latest Virtual Worlds BusinessCast, Mike O’Hara tracked down Roo Reynolds and Ian Hughes.

00:12 – Mike OHara introduction
00:40 – Start of interview
01:01 – What is a metaverse evangelist? (Roo)
02:16 – What is IBM actually doing in virtual worlds? (Ian)
04:35 – Events for IBMs partners and customers
05:32 – Customer builds and retail opportunities
06:48 – Why should firms take this seriously?
09:21 – The scale issue
11:15 – Human interaction in the 3D environment
13:10 – Mistakes to avoid
15:24 – Demographics
16:01 – Ians predictions for the future
20:10 – Roos predictions for the future
22:59 – Web 2.0 style of adoption
24:36 – End of interview
24:42 – The Eightbar blog
25:19 – Wrap-up